Branded Whether You Like it or Not - Applying Principles to Your Academic Products (and Yourself)

Jeff Bezos famously said that your brand is what people say about you when you leave the room. Whether we like it or not, in academics we all have a brand. Accordingly, being intentional about crafting and maintaining it can be a powerful part of a successful academic career. In this session, part of a successful workshop and grand round circuit, Dr. Pitt will help provide a framework for considering how to define our individual brands - and rebrand if necessary. After providing an overview of branding principles, he will then demonstrate how applying this paradigm to our academic careers as a whole – by considering, ourselves as a brand and approaching projects and undertakings through the lens of building or detracting from that brand – can be a powerful tool in supporting academic advancement. Additionally, we will learn how to treat our academic products as actual products and see how applying branding principles can help increase momentum, uptake, and dissemination.

Thursday, June 15, 2023, 9:00 AM - 10:00 AM, Orlando, FL

2023 Lecture Dates:

• Mar 08 Shani Cunningham, DO, Joe Portoghese, MD and Ms. Alexandra Lajeunesse, MA
  • The Struggling Learner

• Jun 14 Michael Pitt, MD
  • Say What? Diagnosing and Treating the Seven Types of Jargon Oblivion
  • It's Time to Expand Your Teaching Toolkit, for Fun's Sake
  • Motivation through Positive Peer Pressure - Novel Approaches to Encouraging Faculty Productivity by Leveraging Near Peers and Transparency

   

• Jun 15 Michael Pitt, MD
  • Branded Whether You Like it Or Not - Applying Marketing Principles to Your Academic Products (and Yourself)
  • Is This Thing On? Easily Implementable Public Speaking Skills
  • Providing a Second Opinion to Dr. Google with the WWW Framework

   

This content is made available to attendees for their own individual learning.  Please do not copy, distribute or otherwise disseminate without the permission of the author.  To request permission, send your inquiry to Gabriela Rivera.

Location

Location for each lecture varies, please contact the Activity Coordinator (listed below) for the specifics.

Accessibility Statement

AdventHealth Orlando is committed to ensuring that its programs, services, goods and facilities are accessible to individuals with disabilities as specified in the Americans with Disabilities Amendments Act of 2008.  If you have needs that require special accommodations, including dietary concerns, contact the Conference Coordinator listed below.

Certificate

Certificates are awarded after your evaluation has been completed and submitted, and will be available to print immediately.  If you have a Florida license and would like credit(s) to be uploaded to CE Broker, your license number must be entered on your profile.  CE Broker will not accept credit(s) without the license number.

You are encouraged to print and save your certificate for your portfolio as required by your licensing body.

Activity related questions:
Name/ Email:   Gaby Rivera
Title:   Activity Coordinator
Phone:   (407) 303-2985

General CME questions:
Email the Continuing Professional Development Department

1. Describe the basic principles of branding from the marketing space.
2. Apply branding principles to the packaging of one's academic product.
3. Apply the brand sweet spot framework to auditing one's personal brand.

AdventHealth Orlando is accredited by the Florida Medical Association (FMA) to provide continuing medical education for physicians.

Designation Statement

AdventHealth Orlando designates this Live Activity for a maximum of 1.50 AMA PRA Category 1 Credit(s)™.  Physicians should only claim the credit commensurate with the extent of their participation in the activity.

Non-Endorsement of Products

AdventHealth Orlando as an accredited provider, has demonstrated experience and viable resources to provide valid and reliable evaluation of CME activities.  The accuracy of the facts and opinions contained in this activity are the responsibility of the author(s) and do not necessarily reflect those of AdventHealth Orlando or its sponsors.  Practitioners should consult primary resources, state regulations, and their healthcare facility policies and procedures for specific application of said content to their local situation.  AdventHealth Orlando does not infer any real or implied endorsement of any product, service, or company neither referred to in this activity nor of any company subsidizing costs related to this activity.  All information contained in this activity is for educational purposes only.

 

AMA PRA Category 1 Credits™ (1.50 hours), Non-Physician (1.50 hours)