Honor Rasch-Gush, BS
Disclosures: Nothing to disclose

HONOR RASCH-GUSH

7286 Della Drive

Orlando, Florida 32819

(407) 797-2677

QUALIFICATIONS

Possesses fundamental knowledge of marketing and sales|Excellent written and oral communication| Think critically and strategically|Ability to handle sensitive information confidentially|

Maintains a professional appearance and demeanor|Excellent relationship building skills and works well with others using tact and diplomacy|Implements initiatives in a strategic manner with minimal supervision|Self-Starter and able to work in a fast-paced environment with the ability to work individually and as a team player| Advanced PC skills in Windows, MS Word, MS Excel, MS PowerPoint, Outlook, and Access.

 

BUSINESS EXPERIENCE

FLORIDA HOSPITAL FOR WOMEN ORLANDO                                                                                    2011-present

Physician Liaison

Responsible for establishing, building and maintaining strategic relationships between physicians, office staff and hospital administration. Responsible for promoting and marketing FH programs and services to physicians and their office staff. Timely identification and resolution of issues that affect our Medical Staff and the effective delivery of health care. Actively participates in outstanding customer service and accepts responsibility in maintaining relationships that are equally respectful to all.

 

  • Effective in maintaining and growing business to FH from physicians as indicated in volume reports. Stays within allocated budget, appropriately manages and reports timely in budget spreadsheet
  • Responds quickly to issues identified by physicians, skillful in communicating to the appropriate administrators and responding back to the physician
  • Implements strategic physician marketing plans and strategies, understanding profitability, sets appropriate tracking mechanisms and demonstrates positive ROI. Works with strategically identified physicians to facilitate introductions to physicians and/or hospital programs and services with a focus on building FH’s business. Successful in securing face-to-face meetings with physicians or key decision-makers in practices.
  • Persistent in overcoming objections, while identifying and following through with opportunities. Assist with the development, distributes and communication of key information as directed by hospital administration. Articulates issues facing departments, which can impact marketability and can suggest potential solutions.
  • Maintains and grows accurate knowledge of current trends in the healthcare market and physician arena. Tracks key visits, blitzes, opportunities and issues in Salesforce weekly and seeks data weekly. Completes event reports, including ROI for each event and provides to CHN administration on a quarterly basis.
  • Works with CHN counterparts and direct to consumer marketing rep as a team. Maintain the confidentiality of employees, patients, administration and medical staff information.

 

FLORIDA HOSPITAL/FLORIDA RADIOLOGY IMAGING                                         

 

Outpatient Scheduling Supervisor

Responsible for supervising a staff of 65 individuals that are responsible for scheduling outpatient radiology diagnostic procedures throughout one of the eleven Florida Hospital and Florida Radiology Imaging facilities.

 

  • Effectively manages within an onsite and off-site team atmosphere
  • Achieves a high level of engagement within a team with proven ability in current position increasing gallop score from 3.25 to 4.25
  • Manages special projects assigned by leadership with proven success including implementing call audit process, abandonment rate decrease, service level increase, and calls per hour
  • Knowledge of all radiology exams scheduled and the scheduling process
  • Knowledge of insurance and medical terminology
  • Scheduler and lead development, including developing a successor
  • Conduct monthly site visits to develop and nurture a business relationship with the Florida Hospital and Florida Radiology Imaging site managers and directors

 

AMERICAN LASER SKINCARE                                                                                                                 2010-2011

Nation’s largest and leading provider of laser-based skincare services

 

Clinic Manager

Responsible for the day-to-day management functions of a center that includes supervising staff, meeting and consulting with customers, sales and marketing efforts, and keeping financial records. Manage a center with a staff of 2 to 4 persons; monthly sales exceeding $60,000.

 

  • Oversee daily center operations
  • Conduct consultations with potential patients/clients
  • Maintain positive client relations to assure customer satisfaction
  • Set and report monthly clinic sales goals
  • Perform outside marketing strategies
  • Generate monthly financial reports
  • Updates sales figures daily
  • Attend bi-weekly conference calls with corporate staff

 

The Clinic Manager reports directly to the area director responsible for her American Laser Center. The Clinic Manager works closely with corporate staff. Annual performance evaluations are based on meeting sales goals and working effectively with corporate staff.

 

DR. DEBORAH HARDING                                                                                                                 2007-2010

MD-ONE-ON-ONE, Internal Medicine, Sleep Medicine, Age Management, Anti-Aging

Marketing and Public Relations Manager

Direct, plan and coordinate the operations of the clinical and front office functions of a practice while ensuring patient satisfaction. Customer Service, Patient Scheduling, Physician Relationship, AR/AP Reporting.

  • Writes and produces various deliverables such as press releases and sales collateral
  • Develops measurement systems, tracking and coverage assessment
  • Assists in establishing marketing strategies to meet organizational objectives
  • Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed.
  • Assists with all marketing, advertising and promotional staff, agencies, and activities
  • Supervision of employees, Physicians, and Nurse Practitioner
  • Assists front office and clerical staff in developing and implementing short and long-term work plans and objectives
  • Develops guidelines for prioritizing work activities, evaluating effectiveness, and modifying activities necessary to ensure appropriate staffing levels are maintained
  • Identifies, Analyzes, and resolves work problems
  • Assists in recruiting, hiring and development of the clerical and clinical staff
  • Compiles and condenses technical and statistical data for reports and records
  • Ensures any patient complaints are handled appropriately
  • Participates in professional development activities
  • Maintains strict confidentiality
  • Conducts staff meetings regularly
  • Practice and adhere to the “Code of Conduct” philosophy, HIPPA, Ethics and Compliance and “Mission and Value Statement”

 

GRANDE LAKES ORLANDO                                                                                                                2003-2007

The Ritz-Carlton, JW Marriott, The Ritz-Carlton Spa and Golf Club

Marketing and Public Relations Supervisor to the Sales and Marketing Director

Provide Marketing and Public Relations support for both hotels, spa, and golf club

  • Assists in the developing and implementing of all aspects of public relations including pitch development and press release or briefing content
  • Coordinates public relations activities with corporate marketing and public relations agency
  • Assists in executing the press relations plan as developed in conjunction with the Vice President of Marketing, develops press contact, develops appropriate story pitches, generates editorial content for submission to publications, executes against the company’s schedule for press release, and pitches media contacts to pitch company, product, or service related news
  • Acts as the primary public relations contact by coordinating press coverage and press events
  • Writes and produces various deliverables such as press releases and sales collateral
  • Assists in planning, recommending, developing, implementing and evaluating a wide range of media projects to support each specific market group, including but not limited to satellite and radio media tours, press releases, video and audio new releases, media briefings, and message points
  • Manages the submission process for securing media engagements presentation opportunities ad handles spokesperson training if appropriate
  • Assists with crisis communication issues
  • Develops measurement systems, tracking and coverage assessment
  • Assists in establishing marketing strategies to meet organizational objectives
  • Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed.
  • Assists with all marketing, advertising and promotional staff, agencies and activities

 

MCIWORLDCOM COMMUNICATIONS CORPORATION                                                                       1997-2001

A 30+ billion integrated communications service provider

 

Executive Assistant to the Director of Global Accounts

  • Perform administrative duties for the Director and the Florida Region
  • Compose routine correspondence and email
  • Type documents-reports, memos, letters, etc.
  • Update spreadsheets and organization charts
  • Create senior level presentations
  • Plan and coordinate meetings, training sessions and customer events
  • Point of contact for personnel, purchasing, check requests, etc.
  • Maintain Director’s calendar
  • Arrange Director’s travel and accommodations
  • Provide interface and coordination with the VP Global Accounts office
  • Maintain budget and expense records

 

EDUCATION

University of Central Florida, BS